Blogs

Top B2B Lead Generation Methods That Prove Successful In Marketing

To boost a campaign in the favour of the brand, it is important to choose a lead generation plan that works well with the brand agenda.A number of independent agencies offer their services to ensure that the plan will boost the sales and increase the revenues. One can either choose a telemarketing agency or find someone who is experienced with networking or inbound marketing.

B2B Telemarketing Companies Have A Great Potential To Maximize Your Sales

Most companies are in need of external help to bolster their marketing needs. These companies usually opt for the outsourcing route as it helps them gain from the immense knowledge and experience that B2B Telemarketing Companies processes.

Lead Generation UK, for Stimulating Business Growth

The role of lead generation companies will assume greater significance in the days ahead, in our highly competitive business world.

The Dynamics of Lead Generation Marketing

The function of lead generation companies will assume greater importance in the coming days ahead, given the high level of innovation required in our competitive business world.

How to Enhance Company’s Profit Using Outbound Lead Generation Service

Wondering how to generate leads for your business. You can seek help of B2B lead generation service that makes it easy to increase the profits in your business. It gives you the confidence to handle your business efficiently knowing that you get leads converting them to genuine buyers. Simply, you need to find a suitable company offering B2B lead generation services and you can now explore how they work for your business. It’s time to get an idea of the benefits of the options and you can give your business a better position amid the crowd and thus you achieve the real success.

The role of Contact Center Outbound in the generation of leads

One of the most complicated processes that we can find to activate the sales of our businesses is the generation of sales opportunities. Getting to contact people who have the decision to buy in a company is one of the most complicated tasks but at the same time more effective for the exponential increase in sales.

Importance and objectives of telemarketing in small and large companies

Telemarketing is a direct marketing strategy that seeks through the use of communication tools, reaching users offering products and services to face the difficulties of markets that are increasingly competitive, as well as saving costs and improving the effectiveness of products for sale.

Commercial calls- Some tips to make appointments on call

Making an outbound appointment setting is not an easy task and requires special set of skills on the part of Outsourcing Telemarketing Companies to make it a success.

6 Winning qualities your telemarketing agency should own

In recent times different dynamics have changed, partly because of the hectic lifestyle that characterizes contemporary society. It is very difficult to find a time when customers are available to listen, which is why we must adopt new strategies, Outbound Appointment Setting and new sales approaches.

Top 7 Tricks for Helpful Outbound Lead Generation Services

It is tough to survive in the market without the backing of a good company offering outbound lead generation services. There are many companies in London and UK today, which offer such services.

What Are The Benefits Of Hiring B2b Appointment Setting Services from Outsourcing Companies?

The very idea of B2B appointment setting from an outsourcing company is gaining popularity in India as many people are hiring B2B appointment setting services for increasing their clientele and marketing their products and services.

An event marketing company in UK would be able to help you maximize your return on investment

Attendance is the single factor that is the make or break for any event that you wish to conduct. The larger the attendance the bigger the mileage for your company, A low attendance would mean that you have somehow failed in your marketing strategy.

All About Telemarketing: Features, Types, Benefits and Advantages

Telemarketing is the procedure of selling products or services over the telephone. Typically, telemarketing is a process of direct marketing in which a sales professional implores potential customers to purchase products or services, either over the phone or via a consequent face to face video call or web conferencing.

Aim at Successful Analysis with Accurate Data Profiling and Cleansing

Across all industries, data plays the most vital and imperative role. Nowadays, it is the heart and soul of any business and responsible for growth, development and success of any and every business.

A Detained Guideline on B2B Appointment Setting Service

B2B appointment setting services refer to the process of fixing meetings between two parties, who are symbiotic in their business transactions. B2B appointment setting enables corporate enterprises to change potential clients to permanent clienteles.

Stress at Work

Stress in a sales environment is one of the biggest causes of illness in the work place. It is also responsible for a high volume of sick days – the symptoms of stress can result in a salesman being signed off work for weeks on end.

The Daily Mail published some useful tips on reducing stress in the workplace and keeping calm in a hectic environment.

What is a qualified appointment?

If your time is precious, you need high quality and valuable leads with the right companies.

The first point you need to clarify before attending an appointment is the position of the decision maker within the company you are going to see.

Out with the old, in with the new – and why this will stop your growth

How many new business acquisitions have you made in the last year? Have you noticed customers slowly slipping away?

Are you still in the same position you were a year ago? Have the new acquisitions merely replaced the old ones and has this left your business in exactly the same place as before?

Beware of telemarketing scams

Whilst there are many legitimate companies that use telemarketing legally and professionally, there are a number of rogues out there who are only after one thing: to scam you out of money.

Consumers and businesses alike lose millions of pounds every year as a result of fraud that is committed over the phone.

Sometimes it can be hard to tell the difference between a genuine telemarketer and a criminal that is set on robbing you blind.

Conference and exhibition telemarketing - How to boost attendance

You do not necessarily need to give your event a makeover in order to attract more delegates. You may, however, need to rethink your marketing strategy.

How does the cost of registration for your event compare to your competitors? Do you offer a registration package that actively encourages companies to send more than one person?

Do you REALLY care?

“Hi, how are you doing today?” “Right love, what it is…” “Alright mate, I’m calling from a company called…”

Stop! My ears are bleeding. All I hear when a telemarketer calls me ‘love’ is the distant sound of nails on a blackboard!

Do miracles exist?

Telemarketing is an incredibly powerful and direct way of generating new business. If you want to outsource your telemarketing you need to be sure you can trust the company you choose; at the end of the day, the responsibility for your new business generation will be placed in their hands.

When you call an outsource telemarketing consultancy for advice you should run a mile if they tell you that telemarketing will absolutely, positively work for your company – especially without a full overview of what your company has to offer.

Quality or quantity?

How do you measure the quality and the quantity of your sales calls?

Trying to decide which is better, quality or quantity, especially in telemarketing is like asking to choose between chocolate and cake – in my opinion they are much better together.

Spot the difference

Are you planning to engage a telemarketing agency but do you struggle to understand the difference between telesales, appointment setting, lead generation and any other type of telephone service available?

Let’s clear things up a bit.

Open-closed

Provoke a few thoughts – ask the right questions to get the information you want.

Any expert sales person will have the ability to draw a prospect into a meaningful conversation which results in them being able to illicit information from that could make or break a sale.

Take the below as an example, you have just introduced yourself and you are trying to engage in a conversation:

Saving Time and Money with Outsourced Telemarketing

Want to expand your market and bring in new customers? If the answer is yes, then you will need a strong telemarketing strategy. Since managing an in-house telemarketing team can be a daunting and time-consuming process, many companies prefer to outsource it to a third party. Through outsourcing, companies get to focus on core business functions and stay more productive. They also get to save money by letting a third party handle this task.

Growing your Business with B2B Telemarketing Services

B2B or business to business telemarketing is all about marketing products and services to another business via the telephone. Even if a business is successful, it is important to keep searching for new clients to keep the sales pipeline full. This is where the role of telemarketing comes into the picture. By integrating this service in the marketing campaign, businesses stand a better chance of gaining invaluable sales opportunities. It will also help in creating a better impression of the business and in developing long lasting relations with the customers.

Running a Successful Business To Business Telemarketing Campaign

With effective B2B or business to business telemarketing strategies, it becomes easier for companies to find and filter out people or businesses that can be their customers. It enables companies to also raise awareness about their brands and build credibility among existing as well as future clients.

Common Telemarketing Service Mistakes that Must be Avoided

Telemarketing is an effective marketing method that has been used by businesses for the longest time. However, it also continues to be one of the most misunderstood and negatively stereotyped methods. For many people, cold calls are synonymous with pushy talkative strangers who call at an inconvenient time to try and sell things. Telemarketing has got a bad reputation due to inexperienced telemarketers who don’t have the know-how to make calls to prospects. Before mentioning some of the common mistakes telemarketers need to avoid, it is important to learn a bit more about the common myths associated with this marketing method.

Evaluating Telemarketing and Telesales Companies

In today’s day and age of digitalised communication, it is interesting to see that many businesses still prefer the personal, telephone contact for closing deals. There are several ways in which telemarketing and telesales can be an effective tool for increasing sales and customer response rates. But first let us learn about the difference between telemarketing and telesales.

Why are businesses hiring appointment setting companies?

Appointment setting services help companies attain the best leads by screening prospects. It is an important method of finding new customers for the business. Appointments setters also weed out people who aren’t genuinely interested in doing business with their clients or in buying what their client has to offer. This service includes cold calling and contacting leads over the phone. It involves identification of prospects and the process of setting an appointment with them so that the sales team can meet and discuss business with them.

Mistakes Reputed Telemarketing UK Agencies Avoid

Telemarketing is a well established marketing strategy that can provide positive results if executed properly. But, like every other marketing strategy, there are few common, yet deadly mistakes telemarketers commit. Following are the few telemarketing mistakes that can affect your sales figure considerably.

Selecting the Right Agency of Telemarketing Services for your Business

The role of telemarketing cannot be emphasised enough in growing your business. It's one of the most successful marketing strategies to generate positive leads, and maintain a healthy customer relationship. But finding the right telemarketing agency can be a daunting task, especially when there are so many options available at all price points.

Guide to Writing the Best Telemarketing Script

Want the telemarketers to be successful in closing each call? If yes, then make sure that they have a good telemarketing script with them. Telemarketing script will be like a manuscript for them, regardless of the products or services you are trying to sell. The script will help you define the offer to the prospects in a better manner as compared to any ad campaign or direct response program.

Myths Associated with Telemarketing Services

There are various benefits that telemarketing has to offer but this marketing method also has various stereotypes attached to it. It carries a bad name in the market because people consider cold calls to be a waste of time. Due to stereotyping, various myths have been associated with telemarketing that need to be busted.

Role of Telemarketing Services in Business Growth

Telemarketing services play a huge and important role in direct sales and marketing for businesses. This service is all about contacting prospective clients or customers over the phone for selling products and services. Since contact through the telephone establishes a direct relationship between the customer and the caller, this form of marketing has great advantages for the direct sellers. It comes easier for the caller to assess the tastes or likes and dislikes of the prospects which plays a vital role in direct sales and marketing.

Benefits of Investing in B2B Telemarketing Services

Many business owners feel that telemarketing is intrusive and therefore, they choose to move away from this form of marketing. What they fail to realise is that interacting with other businesses is important to increase sales and in this process, they will have to pick up the phone and speak to someone at some point of time.

Few Telemarketing Tips To Help Your Business Succeed

Want to grow your business? Outbound telemarketing has various benefits to offer if you want to expand your customer base. By implementing an effective telemarketing strategy, you can reach more customers and convince them to buy your products and services.

Is outsourced telemarketing beneficial for your business?

When it comes to telemarketing, it is very important to have an experienced team of tele-callers who are experts at their job. This is because telemarketing is more than just picking up the phone to make calls. It involves research, sales techniques and finding new ways to make prospects listen to the offer being made. Over the years, even telemarketing has evolved and developed immensely. Today, a growing number of companies are including telemarketing in their marketing mix along with other digital and social marketing channels.

Have you evaluated your telemarketing company?

There are several companies in the market struggling to make ends meet. With the economies changing, it has become necessary for small as well as large businesses to adapt to the market changes in order to make more sales and survive in business. Telemarketing continues to be one of the most cost-effective methods of marketing that businesses are investing in. It is helping them keep their sales pipeline full.

Business to Business Telemarketing - Have you considered it? [2019]

Telemarketing is all about marketing goods and services through telephone calls. These calls made to potential customers or clients are typically unsolicited. In a B2B or business to business scenario, calls are made by one business to another for a commercial transaction.

The key to giving a winning brief to Telemarketing Outsourcing Companies

Every company that chooses to outsource telemarketing has to give a brief to the company. This brief is what gives the telemarketing outsourcing companies a handle into the essence of the task at hand thereby setting the base for them to prepare for it. However not all companies that outsource are adept at giving the right kind of brief. The right brief has the potential to give birth to a winning campaign whilst an improper brief is sure to lead to a failed campaign and some serious loss in revenue for the company.

Learning About Telemarketing Benefits for Businesses

If you are a business owner looking for one of the most effective marketing tools, then you need telemarketing services. Telemarketing is mainly the process of advertising as well as selling products and services, using the telephone. Compared to the popular marketing methods, telemarketing is the most effective because it has the ‘human’ element. Sales persons or tele-callers can directly communicate with the prospects and let them know about the products and services over the phone. They don’t have to wait till they come face-to-face with the prospects or till the prospects respond to their business email. This communication creates a strong foundation for an effective relation between the company and the consumers.

Demystifying myths around telesales services

Marketing has many forms and telesales services is one of the most popular as well as oldest avenues out there. Its popularity has transcended ages and it is still as widely used today as it was many years ago. However what has changed is the ways and means deployed to reach out to prospects. Earlier it was the plain old cold calls where the telemarketing agent would follow a script and entice people to show an interest in the product over the phone. Today telesales also employs the more modern methods of automated voice calls or video pitch calls. Also, contrary to the olden days, a telemarketing agent is much more prepared whilst making a pitch since the training methods have changed over time. A lot more research goes into a campaign and companies are always on the look out to find enticing techniques to get a hook on to the prospects attention and to entice them to buy the products of the client.

Myths Related to Telemarketing Services need to be Busted

There is no doubt that telemarketing has a certain image about it. There are various negative connotations and misconceptions attached to it due to which cold calling has got such a bad name in the market. Irrespective of the myths, there are many businesses that have been successful in using this powerful marketing method to their advantage. They have used telemarketing to boost business growth.

Reportedly, goods and services sold in the United States of America through telemarketing amount to more than $41 billion. But before we get into the myths related to telemarketing services, let us first understand telemarketing and its development down the years. It was in early 1900s that businesses started using the telephone as a sales tool. At first, sales executives used the phone to make initial sales contacts and schedule appointments and with passing years, they started using it for direct sales as well. Today with the help of automated telemarketing services, growing number of companies are reaping maximum benefits. They are increasing sales and boosting business growth to another level.

Here are some of the benefits of telemarketing services that businesses can enjoy:

Telemarketing is a cost effective method of marketing. As a business owner, you don’t have to invest a huge amount into it when compared to print or electronic marketing methods.

This marketing method really works. It is an effective way to test new products and get quick results. This marketing method also gives the advantage of face-to-face meetings, allowing companies to contact large number of prospects in different geographical locations.

Even though telemarketing offers various benefits, it has always been misunderstood, especially by customers. They feel that telemarketing calls are a nuisance and that telemarketers are people who will talk endlessly, forcing them to buy a product or service.

So here are a few common myths about this service that need to be busted so that more businesses can start using this service and benefit from cold-calling:

Telemarketing calls are made to anyone and everyone

This is a very common misconception that people have about telemarketing. But the truth is, whenever a reliable agency for telemarketing UK designs a campaign, they do some thorough research. They study their client’s business and the market to create a list of whom they can call. Telemarketing companies study the target market because without this study, no business can effectively inform customers about their products and services. After researching and creating a list of prospects, they tailor the sales pitch according to their wants and needs. In a nutshell, even before the telemarketers pick the phone to make a call, they have done extensive research to determine who the prospects are, what they do and how their client’s services or products can fit the prospect’s needs.

Telemarketing calls are always scripted

There is no doubt that telemarketers follow a certain script for making calls but expert telemarketers also know the power of natural conversation. Even though they have a script with them, they are experts at changing the tone of the conversation according to the questions being asked by the prospects. They know the benefits of having a rewarding, personal conversation. They ask thoughtful questions to the prospects and also display their product knowledge during the conversation. An experienced telemarketer always sits with a note pad in front of him/her with details about the leads, the product and the offer being made. They don’t opt for a generic script.

All about making a sale

Prospects feel that telemarketing is all about making a sale over the call. But in reality, this service is also about creation of long-lasting relationship that are needed for achieving long term telemarketing goals. For instance, building rapport between two companies is very important in the B2B telemarketing scenario. This service is also used for customer profiling, lead generation and event telemarketing. Of course one of the objectives of telemarketing services is to spread word about the products and services but it isn’t the be-all and end-all of successful telemarketing.

Telemarketing is dying a slow death

Many businesses feel that telemarketing is a very dated marketing method and has nothing to add when compared to the latest digital marketing techniques. In reality, telemarketing is like a breath of fresh air in today’s day and age of digital marketing. The ‘human’ element is missing from the marketing strategies as the marketing landscape is relying heavily on the internet and social media. Telemarketing gives businesses the ability to research and engage with the prospects in a direct manner. This allows them to understand their prospects, gauge their reactions and also receive instant feedback. All this leads to maximum customer satisfaction and quick decision making from prospects.

No need to hire experts

It is believed that cold calling is something that almost anyone can do. But in reality, telemarketing needs a certain skill set. Some businesses make the mistake of putting the cold calling responsibility on their sales team. This leads to trouble because sales people aren’t trained for cold calling. That is not their forte which means, their productivity level goes down if they are handed this responsibility. Their main job is to negotiate and close deals. So it is necessary for businesses to hire a reliable agency for telemarketing UK that can handle this job and give qualified leads or appointments to the sales team.

Telemarketing services are super expensive

It is believed that telemarketing can burn a hole in your pocket but in reality, it is more cost-effective compared to various other marketing methods. Investing in telemarketing will offer you a good return on investment.

Is there a difference between cold calling and telemarketing?

Often, cold calling and telemarketing are two terms that are thrown around interchangeably. In practice, these two terms are different. Cold calling is technically a type of telemarketing but it remains to be only a small piece in the telemarketing puzzle.

Telemarketing and Telesales Specialists

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