Myths Associated with Telemarketing Services
There are various benefits that telemarketing has to offer but this marketing method
also has various stereotypes attached to it. It carries a bad name in the market
because people consider cold calls to be a waste of time. Due to stereotyping, various
myths have been associated with telemarketing that need to be busted.
This marketing method can offer great results if handled in the right manner. By
hiring one of the best
telemarketing agencies, businesses can reap maximum benefits from each
cold call. So if you are a business owner looking for ways to bring in more customers
and make more sales, then investment in telemarketing will be highly beneficial.
Here are some of the common telemarketing myths that are giving a bad name to this
effective marketing method:
It is believed that telemarketing is unplanned and unprepared which isn’t true. Reputed
telemarketing agencies plan and research everything before starting a campaign.
For instance, they start with getting to know their clients/prospects and conducting
a research on what they do, their likes, dislikes in terms of products and services
and how the company’s solutions can fulfil the prospect’s requirements. Through
planning and research, they are able to work with a structured approach, speaking
to the right people at the right time.
Another common telemarketing myth is that it is only effective for products that
are of low value. What people don’t realise is that when used as a part of a successful
marketing strategy, telemarketing has the potential to help the business generate
multi-million opportunities.
It is believed that telemarketing is dead as digital marketing techniques have taken
over. This isn’t true. Telemarketing is still one of the best and most effective
methods of lead generation and boosting sales. It isn’t outdated and many reputed
companies still use it. They are seeing the value in telemarketing and integrating
it into their marketing jigsaw. With the right implementation, they are able to
increase brand awareness, covert prospects into customers and support existing marketing
activities. So overall, telemarketing services are a worthwhile investment for all
types of businesses.
Cold calling has a bad reputation because people feel that they will get pestered
by sales people at odd timings. This is a common myth. Most reputed agencies target
only those prospects who are relevant and who would be interested in buying the
products or services.
It isn’t an easy task to handle telemarketing. Not everyone can be a telemarketer
and just read off a script to make a sale. Telemarketing requires skills. It takes
a lot of effort to be a telemarketer and convince clients for a purchase or appointment.
Even if there is a script involved, expert telemarketers make necessary changes
to the script as per the flow of the conversation. This is something not every sales
professional can do. This is one of the main reasons why businesses prefer hiring
an experienced team of telemarketers rather than asking their sales team to handle
cold calling.
