Myths Associated with Telemarketing Services
There are various benefits that telemarketing has to offer but this marketing method also has various stereotypes attached to it. It carries a bad name in the market because people consider cold calls to be a waste of time. Due to stereotyping, various myths have been associated with telemarketing that need to be busted.
This marketing method can offer great results if handled in the right manner. By hiring one of the best telemarketing agencies, businesses can reap maximum benefits from each cold call. So if you are a business owner looking for ways to bring in more customers and make more sales, then investment in telemarketing will be highly beneficial.
Here are some of the common telemarketing myths that are giving a bad name to this effective marketing method:
It is believed that telemarketing is unplanned and unprepared which isn’t true. Reputed telemarketing agencies plan and research everything before starting a campaign. For instance, they start with getting to know their clients/prospects and conducting a research on what they do, their likes, dislikes in terms of products and services and how the company’s solutions can fulfil the prospect’s requirements. Through planning and research, they are able to work with a structured approach, speaking to the right people at the right time.
Another common telemarketing myth is that it is only effective for products that are of low value. What people don’t realise is that when used as a part of a successful marketing strategy, telemarketing has the potential to help the business generate multi-million opportunities.
It is believed that telemarketing is dead as digital marketing techniques have taken over. This isn’t true. Telemarketing is still one of the best and most effective methods of lead generation and boosting sales. It isn’t outdated and many reputed companies still use it. They are seeing the value in telemarketing and integrating it into their marketing jigsaw. With the right implementation, they are able to increase brand awareness, covert prospects into customers and support existing marketing activities. So overall, telemarketing services are a worthwhile investment for all types of businesses.
Cold calling has a bad reputation because people feel that they will get pestered by sales people at odd timings. This is a common myth. Most reputed agencies target only those prospects who are relevant and who would be interested in buying the products or services.
It isn’t an easy task to handle telemarketing. Not everyone can be a telemarketer and just read off a script to make a sale. Telemarketing requires skills. It takes a lot of effort to be a telemarketer and convince clients for a purchase or appointment. Even if there is a script involved, expert telemarketers make necessary changes to the script as per the flow of the conversation. This is something not every sales professional can do. This is one of the main reasons why businesses prefer hiring an experienced team of telemarketers rather than asking their sales team to handle cold calling.