January has arrived, its cold, wet, dark and miserable. Very few people have any money left after Christmas and worse still – it is time to go back to work!
This is rarely a good retail time, full stop, but if you are an oil company, it can be even worse. January and February are the hardest of the year.
Amvoc provided the vital link between BP and one of our existing clients, Virgin Balloon Flights, to invent, source, organise, implement and evaluate the largest retail forecourt prize promotion in UK history.