Cybertill provide a unique real time EPOS (Electronic point of sale system) that in summary can link a retailer’s till/s with stock, accounts and website. It is a unique system in many ways and helps small to medium size retailers grow their businesses.
The way the system works, the functionality, price and reliability make it second to none in the UK market.
For years the company had been growing in a fairly haphazard but extremely successful manor with its original founder leading the way.
The field sales team, the engineers,
the developers, customer service team and middle and senior management were all
strong – but the new business machine struggled.
In summary the sales function has been split into three linked but autonomous sections
based upon years of experience. Telesales to find new business, account managers
to visit and close interested clients and trainers and customer service people to
manage the customer thereafter.
The number of new leads coming through was poor, the quality inconsistent, the dropout rates very high, and generally speaking this lead to peaks and troughs both business and profit wise, poor moral an high staff turnover at junior marketing level.
Despite huge internal resource being spent examining the problem, various experts then trying their hand, the problem remained unresolved until our arrival.