Virgin Balloon Flights

“We are extremely proud of the relationship we have with Virgin Balloon Flights.

We started working with the brand in 2001 having initially developed their entire marketing strategy.

Since then we have devised, implemented and measured various campaigns on their behalf.

Our bespoke PR campaign attracts more than 28 million ABC consumers three times nationally, with offers in more than 600 local and national magazines and newspapers.

We have worked with both call to action “tangible PR” and slower burn “real PR” initiatives.

Our sales promotions have added more than £6.5 million in revenue over the past six years, including the most successful promotion in ballooning history worldwide, where we managed to source more than 10 million prizes and involved various parts of the Virgin Group.

We have successfully worked with Virgin with their national advertising account, their corporate telemarketing, data mining, full product and marketing design, website development and subsequent search engine strategy.

Amvoc has also developed a huge retail network for the VBF voucher range. Our graphic and packaging designs have received plaudits from the industry and more importantly increased sales and elevated the added value proposition. “The best piece of design I have seen in the experience marketplace.” Vice president WWP

The Brief:
  • Increase voucher sales from 8,000 per annum to 36,000 over a three year period, whilst also increasing the average order value from £115.00 to a minimum of £140.00
The Solution:
  • We created and designed a new website, successfully implemented a search engine strategy to work alongside new site, set up a hugely successful retail network including Debenhams, Boots, WHSmith, Argos, Tesco and John Lewis.
  • We set up a new corporate partnership template, attracted some very influential clients including the National Trust, English Heritage, Breakthrough Breast Cancer, the AA, the Caravan Club, Visit Britain, Barclaycard, Virgin Money, NFU Countryside, R.N.L.I. and Virgin Atlantic.
  • In addition we revitalised the entire Virgin Balloon Flight marketing collateral, including design, product offering and supporting literature.
  • Last and by no means least, we opened new retail channels including a national television station and organised a bespoke PR campaign attracting more than 28 million ABC consumers three times nationally, with offers in more than 600 local and national magazines and newspapers.
The Results:
  • The Virgin Balloon Flight Voucher average order value has risen to over £145.00. Their turnover has rocketed from £780,000 per annum to nearly £4,000,000 in less than five years.
  • Virgin Balloon Flights is now the largest Hot Air Balloon company in the world.
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Telemarketing and Telesales Specialists

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