“We are extremely proud of the relationship we have with Virgin Balloon Flights.
We started working with the brand in 2001 having initially developed their entire marketing strategy.
Since then we have devised, implemented and measured various campaigns on their behalf.
Our bespoke PR campaign attracts more than 28 million ABC consumers three times nationally, with offers in more than 600 local and national magazines and newspapers.
We have worked with both call to action “tangible PR” and slower burn “real PR” initiatives.
Our sales promotions have added more than £6.5 million in revenue over the past six
years, including the most successful promotion in ballooning history worldwide,
where we managed to source more than 10 million prizes and involved various parts
of the Virgin Group.
We have successfully worked with Virgin with their national advertising account,
their corporate telemarketing, data mining, full product and marketing design, website
development and subsequent search engine strategy.
Amvoc has also developed a huge retail network for the VBF voucher range. Our graphic
and packaging designs have received plaudits from the industry and more importantly
increased sales and elevated the added value proposition. “The best piece of design
I have seen in the experience marketplace.” Vice president WWP