The AA is recognised as one of the most trusted and reliable brands in the UK. Amvoc has become one of its key strategic telemarketing partners over the past five years providing their membership and potential new members various promotional and PR opportunities.

From simple reader offers, to special discount schemes, to more adventurous prize schemes ranging from gambling in Monte Carlo and skiing in the Italian Alps, to staying in one of the worlds top ten hotels, hot air ballooning in the Swiss Alps to watching world cup rugby in Australia.

The Brief:
  • To examine existing promotional offers and mechanics
  • Devise new promotional incentives and telesales campaigns for redemption and ROI
  • Find new reader offers
  • Communicate to new members via PR
The Solution:
  • Amvoc organised and developed a range of reader offers, incentives, promotions and reward schemes to attract new members and reward existing customers via B2C and B2B telesales activity.
The Results:
  • Amvoc continues to be a key supplier to the AA in supplying leisure and experience based telemarketing promotions. These are pragmatic, cost effective and above all drive sales, which is why the AA are still working with us.
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Telemarketing and Telesales Specialists

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