Mangar International

Mangar, the leading designer and manufacturer of lightweight moving and handling equipment.

The firm has been designing, manufacturing and supplying life enhancing products for more than a quarter of a century.

“We are thrilled to be working in partnership with Amvoc and with their input our aim is to take our external strategy to the next level”.

That next level was to break the American market with a new product launch on both sides of the Atlantic. We managed to secure full page editorial coverage in the business section of The Telegraph quality daily, providing the perfect platform to develop a strategic position with journals across the UK and North America.

Amvoc then developed this narrative over a period of months making sure the Mangar stayed high in the conscious including some light hearted stories which also made the red tops.

As part of this communication strategy, Amvoc also developed a monthly telemarketing campaign which has proved highly effective in their marketplace both from B2B and B2C perspective.

The Brief:
  • Develop national PR for company repositioning and new product launch
  • Create and develop new global telemarketing proposition
  • To manage all ongoing B2B and B2C telemarketing activity
The Solution:
  • Full page editorial in The Telegraph, and subsequent national and regional articles
  • Creation of large outsourced telemarketing team.
  • B2B and BC2 telemarketing teams – comprising of 12 staff in total.
The Results:
  • Step change in enquires from the UK market.
  • A very successful launch of a new product range to the North American market, effectively securing future growth of the company.
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