Thistle Highlife

Highlife Breaks was established 25 years ago in association with Thistle Hotels.

Setting its sights on the ‘UK’s Premier Short Breaks Provider’ title, Highlife offers inspiring breaks to both domestic and international destinations.

The company has more than 300 three to five star hotels at its finger tips in the UK – including Park Hotels, Britannia Hotels, Corus, Thistle, Hilton, McDonald, Swallow and Jury’s – and 10,000 worldwide.

At the core of the Highlife’s mission is the delivery of innovative ideas from an inspirational team, sharing a wealth of knowledge and utmost professionalism.

Highlife regard their job as more than just a collection of destinations and things to do – it’s about giving people the inspiration, ideas and encouragement to try something new, something different, something unforgettable.

The Brief:
  • Amvoc were tasked with providing brand awareness and positioning PR for the organisation selling short break holidays.
  • Amvoc also developed a programme of telemarketing promotions and customer incentives to drive sales through all aspects of the supply chain.
The Solution:
  • PR strategy delivering PR and promotional offers to over 100 key industry and consumer magazines from Harvey Nicholls to Visit Britain national brochure.
The Results:
  • Highlife Thistle met all sales targets achieving a 30% growth in turnover for which they were happy to cite Amvoc as the major contributor to delivery of their business strategy.
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