Barclaycard

Amvoc have developed a number of sales promotions that work simply through alignment with another key or partner brand.

Barclaycard were undertaking a major rebrand including new logo, products and customer proposition.

Jennifer Aniston fronted the above the line campaign, with huge investment being made both with national and regional television and radio.

However, as with most expensive marketing exercises the accountants needed justification for the vast spend via new card recruits and extra revenue generated. In summary this needed new card holders and more spend per card.

They decided to embark on a retail and forecourt promotion trying to entice people to sign up to the new cards, but how? Most people intensely dislike credit card sales people pushing their wares in any retail environment anywhere.

Amvoc, utilising vast previous experience, proposed a mutually beneficial partnership with another of our clients Virgin Balloon Flights, offering once in a lifetime gift experiences as potential prizes to try and soften the impact of card recruitment.

The promotion was such a success it has been repeated twice since!

• To examine initial credit card recruitment proposition, invent, implement and organise a successful sales promotion to obtain target number of new customers required

• The creation, implementation and management of partnership between Barclaycard and Virgin Balloon Flights with a prize pyramid promotion used to benefit both parties.

• A significant increase in consumers signing up to Barclaycard. The promotion has been run every year since 2004