MeteoGroup is one of the world’s leading providers of full-service B2B weather solutions, operating wherever weather impacts business decision making.

Our research and forecasts help customers make more effective critical decisions, increasing revenues, saving costs, improving sustainability and reducing risk.

With more than 400 employees, spread over 17 countries.

Their challenge:
  • Doing business worldwide made their focus for new business a challenge.
  • Setting up campaigns in various languages, instructing account managers with an ‘unknown’ database and tracking their results in a healthy CRM was a struggle.
The Solution:
  • With their marketing department we setup a communication report in Salesforce.
  • Our main focus was lead generation, enriching data with correct contact names, job titles, email addresses and noting key areas of responsibility.
  • With our focus on getting in touch with the right decision maker for trials and appointments, we helped account managers get warmer leads, stronger sales pipeline and deliver better results.
  • Now we all spend more effective time with an optimised CRM.
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