MeteoGroup is one of the world’s leading providers of full-service B2B weather solutions, operating wherever weather impacts business decision making. Our research and forecasts help customers make more effective critical decisions, increasing revenues, saving costs, improving sustainability and reducing risk. With more than 400 employees, spread over 17 countries.

Their challenge

Doing business worldwide made their focus for new business a challenge. Setting up campaigns in various languages, instructing account managers with an ‘unknown’ database and tracking their results in a healthy CRM was a struggle.

The Solution

With their marketing department we setup a communication report in Salesforce. Mainly we focused on lead generation for enriching data with names, job titles and email addresses. With our focus on getting in touch with the right decision maker for trials and appointments, we helped account managers get warmer leads, do less effort for better results and spend effective time with an optimised CRM.