“O’Briens is one of the fastest growing retailers in the country, and highly regarded as an industry innovator by The British Sandwich Association.

Providing a stunning range of food and gourmet coffee, the company has more than 350 outlets in over 13 countries.

“The successful Pulse ingredients were a genuine understanding of what our customers wanted, coupled with huge enthusiasm and marketing skills to actually exceed our expectations.”

The Brief

To provide business to business (B2B) appointments for new store openings and existing stores for catering services.

To generate a brand position across published media for existing outlets and new store openings.

To develop and launch a highly innovative new product concept in their marketplace (this is obviously highly confidential).

The Solution

Commenced with a SWOT (strengths, weaknesses, opportunities, threats) analysis

Followed by media pack and script development

Development of promotional mechanic

PR production


Review and analysis

The Results

"I have been amazed with the quality of appointments made; we are signing more than 75% of companies contacted.” Elaine McGonagall

Pulse has now been retained by O’Briens for nearly two years and have been given extra responsibilities and work during this time, resulting in us now providing three times the manpower resource we originally promised them.