Conference and exhibition telemarketing - How to boost attendance
You do not necessarily need to give your event a makeover in order to attract more
delegates. You may, however, need to rethink your marketing strategy.
How does the cost of registration for your event compare to your competitors? Do
you offer a registration package that actively encourages companies to send more
than one person?
If you want to increase the number of registries for your event, you should certainly
consider doing some extensive market research to see how your event compares to
similar on the market.
Are you priced too high? Too low? Do your competitors offer discounts for repeat
customers? Do they offer package savings? A business may want two or three members
of staff to experience your event but they will not want to pay full price for all
three. If they have been a regular attendee at your conferences you may want to
reward their loyalty with a discount.
You also need to think about your location geographically. Where is the bulk of your
membership situated? Don't give businesses an excuse not to go, make sure you host
your event in a location that is accessible to the bulk of your clientele.
As part of your strategy you need to think about how you publicise your event. Have
you ever considered extending free registration to the media? You can increase your
chances of getting coverage for your conference or event by offering free media
places.
You cannot rely solely on email or direct mail marketing methods to make your event
a success.
Telemarketing is a proven method of boosting conference and event attendance. If
you hold a database of every person or business that has attended your events in
the past you can call them to let them know about the various packages and offers
available to loyal and long standing customers.
How about offering attendees a discount on their annual fees if they register for
the event? A successfully telemarketing team will be able to handle every aspect of making your event a success
from generating media interest to boosting delegate attendance. Telemarketing can
even help you get more businesses exhibiting at your event or speaking at your conference.
Making a proposition over the phone means you are able to establish any objections
your prospects may have and overcome these with a reasonable solution.
When telemarketing an event you can set objectives and measure the results against
your expectations. Not only will you see an increase in the number of bookings,
whether they are for delegates, sponsors or exhibitors, you will also notice a significantly
lower dropout rate.
You can also follow up your event with a customer service style exercise in order
to get the feedback you need to make your event bigger and better than ever the
next time round.
Call Amvoc now on 0333 005 1403
