Saving Time and Money with Outsourced Telemarketing
Want to expand your market and bring in new customers? If the answer is yes, then you will need a strong telemarketing strategy. Since managing an in-house telemarketing team can be a daunting and time-consuming process, many companies prefer to outsource it to a third party. Through outsourcing, companies get to focus on core business functions and stay more productive. They also get to save money by letting a third party handle this task.
There are various different ways in which outsourced telemarketing benefits businesses:
First and most important benefit is time. Irrespective of the business size and type, every business owner needs time. When telemarketing services are outsourced, companies get to save themselves a huge amount of time because there is no need to manage and monitor an in-house team. For instance, if you are a small business owner, you wouldn’t want to spend your time making cold calls. You’d rather use that time to work on your business, service clients and grow. If a third party is handling the cold calling job, you will get ample time to focus on how to grow your business and convert the leads into customers.
Outsourcing saves money. Yes, you read that right. Hiring a third party is more cost-effective compared to building your own in-house team. There is no need to invest in management staff, software, technology and infrastructure. You just need to pay for the service you are getting. A reliable service provider will have all the hardware and software required for delivering best results. They work with experienced telemarketers who know how to get results for their clients.
You also get the benefit of measurable results and transparency. When outsourced, there is no need to spend time on managing and monitoring the performance of the telemarketing team. If you have a service provider working for you business, you just need to be involved with parts that really matter, including updates, reporting and feedback.
Hiring experienced telemarketers for your in-house team will be expensive because they will ask for a high pay package. Outsourced telemarketing gives you access to the expertise and experience of professional telemarketers without spending too much money. It is very important to hire experts for telemarketing because cold calling also requires skills. Communicating with prospects on the telephone and convincing them for their time is something that is not everyone’s cup of tea. When you choose a service provider, you will get access to individual who are well-trained and versed in the art of selling over the phone. They are motivated individuals who work in result-driven environment. This means, you can be assured of best results without having to find, induct, train and pay employees in-house.
You also get flexibility when you outsource outbound telemarketing services. There is no doubt that an in-house team works well but as a business owner, you will be struggling to match the flexibility of an outsourced team from time to time. You will also have to keep a backup in case any of the telemarketers choose to quit their job or go on leave. When you are outsourcing outbound telemarketing services, you can change the requirements easily, from data to call volumes, as per your business needs. You can also pick and choose the hours you will need and the number of sales professionals you will be requiring for your project. This sort of flexibility can work wonders for your business, helping you save time and money.
Through outsourced telemarketing, you can get your buyers back too. At times, customers stop purchasing certain products and services. They either stop completely or do it with less frequency. This can be quite frustrating for the in-house sales team because it lowers their productivity and morale. When an experienced team of telemarketers step in, they can help the sales team get the customers back. Experienced telemarketers have the know-how for tweaking sales guides. They have the resources for testing various methods until your sales pipeline has been rebuilt.
Another benefit is accountability that you get if you have outsourced this task to a reliable third party. As a business owner, you will have the right to control who is making calls on behalf of your business. You have the right to dictate how the telemarketing team is representing your brand over the phone. When you hire a third party, you get the ability to test as well as measure the telemarketing campaign. Starting from the type of voice being used to the time of the day the calls are being made, you get the right to keep things the way you want.
Be it outbound telemarketing or outbound telesales, it is important to do some research and then hire a service provider. Not every agency can offer you desired results within your budget, so you need to be extra careful when selecting one. It is recommended to compare at least two to three shortlisted agencies on the basis of factors such as cost and experience.
So if you want to keep your business running smoothly, then make sure you have a good team of telemarketing experts working for you. It is nearly impossible for any business organisation to give full attention to telemarketing. Since it is an important method of bringing in new business, businesses cannot afford to ignore it. This is one of the main reasons why many companies prefer to hire a dedicated team for this task. It is helpful to have a good team of telemarketing and telesales experts because only then your sales team will get the chance to negotiate and close deals.
Outbound telesales and telemarketing is a great solution for organisations that are struggling to keep up with leads, seek more leads or are attempting to bring back customers who don’t buy from them anymore. It is also effective for companies wanting to cut costs and run their business smoothly.