Few Telemarketing Tips To Help Your Business Succeed
Want to grow your business? Outbound telemarketing has various benefits to offer
if you want to expand your customer base. By implementing an effective telemarketing
strategy, you can reach more customers and convince them to buy your products and
services.
Want to grow your business? Outbound telemarketing has various benefits to offer
if you want to expand your customer base. By implementing an effective telemarketing
strategy, you can reach more customers and convince them to buy your products and
services.
Telemarketing
is all about creation of business opportunities. You can either use this service
for market research or to collect information for employing different marketing
techniques. In the B2B scenario, telemarketing acts as a great method for generating
sales opportunities and driving revenue.
Tips to succeed at Telemarketing
Here are some of the tips that you can consider if you want to make your telemarketing
campaign to be a success:
It is very important to make a good first impression. There are some cliche statements
that need to be cut from the telemarketing script if you don’t want the prospects
to slam down the phone. For instance, if the telemarketers start the call with -
“Hi, I am calling from XYZ company and I wanted to tell you about our products and
services”, there are chances the prospect won’t show any interest. Cutting off the
cliche statements can increase the rate of success by 20% or more. Selling yourself
is very important and this can happen only when the telemarketers are using the
right opening lines.
Honesty is the best policy even in telemarketing calls. Telemarketers should never make the mistake
of misleading your prospects with the wrong information because if they do, your
business will be losing sales.
It is important that the the callers aren’t sounding like typical telemarketers.
Experienced telemarketers sound relaxed and comfortable. They use natural language
because it has been observed that prospects don’t respond to scripted calls or to
stiffness in tone. Typical telemarketers use over-rehearsed sentences which reduces
the interest of prospects. Therefore, make sure your team of telemarketers are sounding
genuinely interested and interesting over the call. This will help in maintaining
a better flow in the conversation.
Planning is extremely important if you want your telemarketing campaign to be successful.
Make sure that you and your team are aware of the objectives for running the campaign.
It is very important to have a good script. Once the objective of investing in telemarketing
is clear, it becomes easy to write the script. This script will be working as a
guide for your telemarketers in conducting the calls. However, it is not necessary
for the telemarketers to follow the script as it is. They can make changes or alter
the script as per the flow of the conversation.
Telemarketers need to speak in a slow and clear manner. They need to be prepared
to have a conversation with the prospects. If they are not prepared to talk through
the issues and concerns, then the purpose of the call will not be solved. It is
important to remember that telemarketing or cold calling is more than just picking
up the phone and convincing prospects to make a purchase. It is a lot more than
just reading from a script. Telemarketers should also be ready to accept a ‘No’
or rejection from prospects.
To make a telemarketing campaign successful, it is necessary that the gatekeepers
are being handled well. Company receptionists are often asked to avoid putting sales
calls to managers or directors. So if a telemarketer finds himself or herself stuck
at the gatekeeper, they need to be well-trained in getting around them.
Ending the calls politely is another important tip that telemarketers need to consider.
Whether or not they succeeded in convincing the prospects, it is very important
that they end the call in the right manner. Politeness is important because how
the telemarketers speak on the phone will decide the impression the prospects have
of the business.
Telemarketing agencies
make sure to follow the above-mentioned factors in order to ensure success in telemarketing
campaigns. When used in conjunction with other forms of marketing, telemarketing
can do wonders for a business. So if you are a business owner planning to expand
your customer base, this is one service that you should think of investing in. Just
make sure to do some research before hiring a telemarketing agency.
Integrating telemarketing with other marketing methods
Even before digital marketing tactics came into the picture, telemarketing techniques
have been the popular method of doing good business. According to the marketing
experts, if telemarketing is integrated with digital marketing methods, it can help
any business grow.
Here are some of the key elements on how the integration can improve the ROI of a
business:
Email marketing- use of email marketing is involved in some of the best telesales
techniques. Before any sort of call is made, the prospects need to be sorted. This
is necessary for ensuring that the clients or customers are “fitting the bill” in
terms of what the business is offering.
Email contact updation- emails are used extensively by telemarketers when building
relationships with the contacts over a certain period of time. It also becomes easy
to make necessary updates by utilising email as a form of data cleansing. It can
be used for making a list of contacts that are actively using their emails. This
will help the business increase productivity on their end.
Social media- telemarketers can utilise social media channels for acquiring relevant
information on the expectations and needs of the prospects. This means, channels
like Facebook and Twitter can help them get an idea about how products or services
can be delivered to the target market according to the interaction that has happened
on these channels.
So if you want to reap the benefits of telemarketing and ensure that it helps grow
your business, hire a reputed telemarketing agency. There are several agencies out
there so you need to be extra sure when hiring. It is recommended to compare at
least two to three service providers before making a final choice. This will help
you choose an agency that suits your budget and requirements.