The Cumbria Local Directory, a privately owned business based in Kendall, approached Amvoc for assistance with their new business acquisition. The Cumbria Local Directory is an advertising magazine that is distributed nationwide in order to attract visitors to the area. Local businesses in Cumbria can advertise their services or products in the magazine which is then distributed in camping shops, hiking shops and similar businesses throughout the UK. The Cumbria Local Directory also includes articles and reviews of businesses in the local area as a way of enticing new visitors. The Cumbria Local Directory makes a profit from businesses paying to advertise in the monthly publications and from selling the publication at a low cost to travel enthusiasts.
John Simpson, editor of The Cumbria Local Directory was interested in approaching a number of new businesses in order for them to consider advertising in his magazine. Not only does a business’s advert appear in the advertising magazine, he also has a dedicated team of experts who will design an advert if the business does not already have one.
Do you think that telemarketing would help your business in Cumbria in a similar way?