After meeting with Mark Farren, the marketing experts from Amvoc were convinced we would be able to achieve his goal of boosting the businesses profits and client base. Mark was looking to build long term relationships with new clients for his business – he was interested in supplying large orders to bigger fishing and tackle outlets. In order to be sure that we were targeting the right size companies, Amvoc selected data for businesses with a turnover that exceeded £250,000.00 per annum.
We had initially pledged to make 150 calls per telesales executive per day, with a 30% decision maker hit rate, on behalf of Farren Fishing Supplies. During the course of the campaign, Amvoc quickly realised that the decision maker hit rate was much higher – sometimes up to 60%. Our initial goal was to send out sample products to the interested retailer, along with a brochure from the manufacturer, before following up with a phone call with the intention of taking an order.