The AA is recognised as one of the most trusted and reliable brands in the UK. Amvoc has become one of its key strategic partners over the past five years providing their membership and potential new members various promotional and PR opportunities.

From simple reader offers, to special discount schemes, to more adventurous prize schemes ranging from gambling in Monte Carlo and skiing in the Italian Alps, to staying in one of the worlds top ten hotels, hot air ballooning in the Swiss Alps to watching world cup rugby in Australia.

The Brief

To examine existing promotional offers and mechanics

Devise new promotional incentives

Find new reader offers

Communicate to new members via PR

The Solution

Amvoc organised and developed a range of reader offers, incentives, promotions and reward schemes to attract new members and reward existing.

The Results

Amvoc continues to be a key supplier to the AA in supplying leisure and experience based promotions. These are pragmatic, cost effective and above all drive sales, which is why the AA are still working with us.