Mangar, the leading designer and manufacturer of lightweight moving and handling equipment.

The firm has been designing, manufacturing and supplying life enhancing products for more than a quarter of a century.

“We are thrilled to be working in partnership with Amvoc and with their input our aim is to take our external strategy to the next level”.

That next level was to break the American market with a new product launch on both sides of the Atlantic. We managed to secure full page editorial coverage in the business section of The Telegraph quality daily, providing the perfect platform to develop a strategic position with journals across the UK and North America.

Amvoc then developed this narrative over a period of months making sure the Mangar stayed high in the conscious including some light hearted stories which also made the red tops.

As part of this communication strategy, Amvoc also developed a monthly newsletter which has proved highly effective in their marketplace both from B2B and B2C.

The Brief

Develop national PR for company repositioning and new product launch

Create and publish company newsletter for prospect and client and employee distribution

To manage all ongoing corporate PR.

The Solution

Full page editorial in The Telegraph, and subsequent national and regional articles

Creation and delivery of monthly company newsletter.

The Results

Step change in enquires from the UK market. A very successful launch of a new product range to the North American market, effectively securing future growth of the company.