Increase voucher sales from 8,000 per annum to 36,000 over a three year period, whilst also increasing the average order value from £115.00 to a minimum of £140.00
We created and designed a new website, successfully implemented a search engine strategy to work alongside new site, set up a hugely successful retail network including Debenhams, Boots, WHSmith, Argos, Tesco and John Lewis.
We set up a new corporate partnership template, attracted some very influential clients including the National Trust, English Heritage, Breakthrough Breast Cancer, the AA, the Caravan Club, Visit Britain, Barclaycard, Virgin Money, NFU Countryside, R.N.L.I. and Virgin Atlantic.
In addition we revitalised the entire Virgin Balloon Flight marketing collateral, including design, product offering and supporting literature.
Last and by no means least, we opened new retail channels including a national television station and organised a bespoke PR campaign attracting more than 28 million ABC consumers three times nationally, with offers in more than 600 local and nationa l magazines and newspapers.
The Virgin Balloon Flight Voucher average order value has risen to over £145.00.Their turnover has rocketed from £780,000 per annum to nearly £4,000,000 in less than five years.
Virgin Balloon Flights is now the largest Hot Air Balloon company in the world.