Amvoc
Public Relations

What Can Public Relation Do For You?

We are specialists in public relations and we understand the complexities of the business-to-business marketplace.

We can build your brand, help you drive sales and win business.

Our focus when it comes to PR is unapologetically commercial and our goal is always to positively impact your bottom line.

We have been specialists in PR for a variety of companies including Virgin Balloon Flights, The Epwin Group, Thistle Highlife and many more.

The majority of our clients, however, are much smaller.

They are exciting businesses thrusting forward in their own niche sectors.

We help them raise their profile and stand out from the crowd by building their brand and focusing on their brand values for specific promotions.

We do that by generating extensive coverage in trade magazines as well as the national and regional business press.

We also implement strategies to build customer loyalty.

Strategic advice, thought leadership, brand building, product launches, product promotions, investor relations are part of what we do at Amvoc.

We have superb connections with national, regional and industry press, and can provide a very simple reactive service or a full turn key positioning and sales strategy.

Corporate PR

Nothing is more valuable to a company or organisation than its corporate reputation.

The dustbin of international commerce is full to overflowing with the shredded reputations of Enron, Arthur Andersen and Worldcom.

Nurturing and protecting its corporate reputation is a vital investment every business must make.

It is not only about protecting it but is about building a trusted public profile day by day, week by week, month by month and year by year.

We offer sound strategic PR advice and an in-depth knowledge and expertise in the fields of investor communications and financial media relations.

Amvoc provide a truly bespoke and intimate PR service, based upon a reactive need where we can provide an emergency response service to a fully retained strategic solution based upon key activities and events and business focus.

Our services include:
• Capital market communications
• Regulatory communications
• Corporate governance advice
• Corporate restructuring advice
• Corporate social responsibility advice
• Director and boardroom advice
• Employee communications
• Crisis communications
• Media training
• Public affairs

Consumer PR

We are all consumers.

Each and every day we are bombarded with a myriad of brands shouting 'buy me'.

So how do you make your brand stand out from the crowd?

Speak to Amvoc and find out how we regularly provide consistent brand coverage and promotions peaking with our Christmas campaign which saw our PR reaching over 20 million consumers and get us to devise a campaign that will not only get your brand noticed but drive footfall and sales.

Promotions

We have enormous experience in generating media exposure through competitions, reader offers or prize fund giveaways.

Promotions can be an extremely cost effective way of advertising or generating PR exposure.

Either as a “Call to action response mechanism”, data capture campaign or to generate brand exposure.

We carefully select your target market media and offer competition prizes or giveaways to secure space.

Whether it be through national television, radio, newspaper or magazine we know what can deliver.

We will identify viable and quantifiable marketing opportunities, create unique and exciting promotional concepts, talk with proposed media, meet with prospects, present all relevant options, write copy, organise terms, provide insurance and project manage the whole process.

We also have huge experience in arranging on pack and retail promotions, varying from motorway service stations, to national pub retail estates, to on pack wine and cereal competitions.

Press releases

Communicate your latest news and developments to the trade and consumer press in the form of a press release.

We will identify newsworthy stories and obtain quotes from the relevant spokespeople to create a targeted and informed press release.

We have specially designed email, postal and telephone contact lists containing a whole range of media contacts for different market segments, or can specifically build new ones at your request.

We distribute your press release (agreed in advance by you) in whatever format is preferred by the individual media selected.

Press trips

We employ some extremely talented industry professionals who offer experience in organising group and individual press trips for a variety of publications including national, regional and trade press, consumer magazines, TV and radio.

We can identify your target media, issue invites, arrange itineraries and accompany trips when necessary.

Press trips are an essential element of any PR campaign as they should guarantee coverage which generally includes photos and booking details.

We can organise these in a number of ways either accompanied or otherwise.

Copywriting

Ensure your brochures, leaflets and newsletters impart concise and relevant information to your target audience.

We have enormous experience with writing across a variety of industry spectrums.

We can also research and write syndicated articles for issue to local and regional press.

Events

We offer experience in organising a range of events both in the UK and overseas including press conferences, launch events and consumer and trade parties.

We can oversee proceedings from start to finish ensuring a stress free and successful event whatever your requirements.

Our service includes:
• Bespoke event management
• Venue sourcing
• Media management and attendance
• Entertainment selection and sourcing
• Speech writing
• Catering
• All equipment hire
• Promotional merchandise

Case Studies

“Allied Domecq is currently the second largest wine and spirits company in the world, with more than 30 internationally recognised brands to its name. + More

Highlife Breaks was established 25 years ago in association with Thistle Hotels.

Setting its sights on the ‘UK’s Premier Short Breaks Provider’ title, Highlife offers inspiring breaks to both domestic and international destinations.

The company has more than 300 three to five star hotels at its finger tips in the UK – including Park Hotels, Britannia Hotels, Corus, Thistle, Hilton, McDonald, Swallow and Jury’s – and 10,000 worldwide. + More