Amvoc
Brand Development

Brand Development

Your brand is effectively your business, be it a product or service it is potentially the most powerful asset an organisation has.

It reflects your values your reason to be in your specific category of business.

Amvoc has a pragmatic approach to brand strategy, aligning your brand assets to your business goals.

We provide a number of different services:
• Brand Identity
• Brand Strategy
• Brand Presence
• Graphic Design
• Market research and intelligence (B2B, B2C)
• Retail Strategy

Amvoc can work on short term projects or an entire brand strategy, developing communication that differentiates, promotes recognition, and motivates consumers to buy your product or service.

This could be a retail brand that turns a second glance into a purchase decision, or extending your service or product into a previously untouched marketplace, driving greater sales and often reducing your present costs.

Build Brand Loyalty and your Sales

Brand Identity

Brand is not just a logo, a marketing strategy or a way of being – it is all three.

It becomes an identity that should reflect your core values as a company.

Your products or services, your staff, assets and everything should visually portray this very image.

The brand should inspire trust, promote loyalty and be easily identifiable to any potential consumer.

It should be used to generate sales and profit and to communicate to your target market audience.

We have a wealth of experience with developing both new brands and revitalising older ones, with the ultimate goal of achieving greater profitability or venturing into new territories..























Brand Presence

Are you immediately recognisable?

How powerful is the brand?

How does it compare to the rest of the industry?

We look very closely at your existing customers demographic profiles, what they like and dislike, their expectations and hopes for the future and most importantly how you compare with your competition.

We then plan a careful process of raising perceptions and taking the company, staff and its products and services meaningfully and purposefully in a new direction.

From time to time identities need to change – sometimes very subtle adjustments, in other instances quite dramatic.

Either way we have experience with managing this process.

Retail Impact

Retail Impact – Showing your wares

The power of retailers such as Wal-Mart, and the obligations they can place on brand owners, means the retail dimension is more critical today than ever before.

Impact is not enough; more integrated strategies involving all aspects of the brand / retailer / consumer relationship are needed.

Strategies that can drive value, volume and footfall.

We believe this places retail issues closer to the heart of the brand than ever before, and this thinking now permeates every aspect of our work.

Retailers can place significant demands on brands.

With increasing pressure on space available, a brand has to work extremely hard and operating in retail is even more critical.

Impact is not enough; more integrated strategies involving all aspects of the brand / retailer / consumer relationship are needed.

Strategies that can drive value, volume and footfall, without this you may miss the most important part, actually connecting with the consumer in store.

Amvoc have developed a number retail relationships for their customer and allowing brands to own space in store.